The software platform Splunk collects and indexes data that is generated by machines, regardless of format or source. Users can monitor the results real time, look up data, analyse and report.
Machinedata is found everywhere. Multiple technologies generate data, within organizations, but also at home. Not just by applications, servers, websites, but also smartphones, thermostats and other smart devices. The amount of data grows exponentially, is complex, but very useful. Alltogether it is an enormous source of information on activities and behaviour.
According to Splunk, machinedata is the most underutilized and undervalued datasource in each organization. Machinedata is complex by nature, unstructured and visualisation of results is not possible. Then how to use this machinedata with activities and behaviour for businessgoals? Use Splunk.